{"id":39418,"date":"2025-06-11T09:42:18","date_gmt":"2025-06-11T02:42:18","guid":{"rendered":"https:\/\/www.lib.nu.ac.th\/?p=39418"},"modified":"2025-06-11T09:42:21","modified_gmt":"2025-06-11T02:42:21","slug":"k-pop-innovation-the-future-of-korean-innovation-that-took-the-world-by-storm","status":"publish","type":"post","link":"https:\/\/www.lib.nu.ac.th\/?p=39418","title":{"rendered":"K-pop innovation : the future of Korean innovation that took the world by storm"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>by\u00a0Jangwoo Lee<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"696\" height=\"1024\" src=\"https:\/\/www.lib.nu.ac.th\/wp-content\/uploads\/2025\/06\/71KMqB6HP5L._SL1360_-1-696x1024.jpg\" alt=\"\" class=\"wp-image-39421\" style=\"width:255px;height:auto\" srcset=\"https:\/\/www.lib.nu.ac.th\/wp-content\/uploads\/2025\/06\/71KMqB6HP5L._SL1360_-1-696x1024.jpg 696w, https:\/\/www.lib.nu.ac.th\/wp-content\/uploads\/2025\/06\/71KMqB6HP5L._SL1360_-1-204x300.jpg 204w, https:\/\/www.lib.nu.ac.th\/wp-content\/uploads\/2025\/06\/71KMqB6HP5L._SL1360_-1-768x1129.jpg 768w, https:\/\/www.lib.nu.ac.th\/wp-content\/uploads\/2025\/06\/71KMqB6HP5L._SL1360_-1.jpg 816w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/figure>\n<\/div>\n\n\n<p>K-pop&#8217;s remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company&#8217;s strategies for success.As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop&#8217;s future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-text-color has-link-color\" style=\"color:#bd420e\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Call Number<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Location<\/strong><\/th><th><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">ML3790 Y51k 2024<\/td><td class=\"has-text-align-center\" data-align=\"center\">MainLB, New Acquisition(2nd Fl)<\/td><td><strong>\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e2a\u0e16\u0e32\u0e19\u0e30\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d<\/strong> <a href=\"https:\/\/opac.nu.ac.th\/vufind\/Record\/1044331\" data-type=\"link\" data-id=\"https:\/\/opac.nu.ac.th\/vufind\/Record\/1043894\" target=\"_blank\" rel=\"noreferrer noopener\"><i class=\"fas fa-book\"><\/i><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by\u00a0Jangwoo Lee K-pop&#8217;s remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.For the first time in English, this book presents a focus on the managerial and structural features of the K-pop [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":39421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[45],"class_list":["post-39418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recommend_book","tag-newbook2025"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/39418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39418"}],"version-history":[{"count":1,"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/39418\/revisions"}],"predecessor-version":[{"id":39422,"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/39418\/revisions\/39422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=\/wp\/v2\/media\/39421"}],"wp:attachment":[{"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lib.nu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}